As beauty enthusiasts, we’re always on the hunt for inspiration, new trends, and a dash of creativity to add to our routines. With social media evolving as a predominant medium for beauty discovery, influencers play a crucial role in shaping our understanding and perception of beauty. These digital mavens aren’t just showcasing makeup techniques; they’re setting trends, breaking traditional molds, and redefining beauty standards. As we step into 2024, let’s shine a spotlight on some of the beauty influencers who are paving the way for an inclusive, innovative, and exciting beauty future.
1. @PatMcGrathReal – Pat McGrath
Known as the “Mother of Makeup,” Pat McGrath is more than just an influencer—she’s a legendary makeup artist whose influence transcends the digital realm. Pat McGrath’s eponymous makeup line has consistently gained admiration for bold, highly pigmented products. In 2024, Pat continues to push boundaries with stunning editorial looks and innovative product launches. By following her, beauty aficionados can glean insights directly from her extensive backstage experience.
2. @JackieAina – Jackie Aina
For those who celebrate diversity and inclusivity in beauty, Jackie Aina is a must-follow. For years, Jackie has advocated for representation within the beauty industry, ensuring that brands cater to a wide range of skin tones. Jackie’s channel combines humor and real-talk reviews, which makes discussing often sensitive beauty topics much more approachable. If there’s one personality who knows how to blend powerful messaging with practical makeup advice, it’s Jackie.
3. @NikkieTutorials – Nikkie de Jager
NikkieTutorials has been a cornerstone for comprehensive tutorials online. After her powerful coming-out video, Nikkie has further solidified her platform as one of inclusivity and authenticity. In 2024, she continues to wow her audience with creative looks, celebrity collaborations, and her unapologetically vibrant personality. Her positive energy and artistic prowess make her an influencer worth keeping up with.
4. @Hindash – Mohammed Hindash
Originally from Dubai, Hindash has taken the beauty community by storm with his elegant and vogue-like aesthetics. Famous for his transformation videos and the signature “faux freckle” looks, Hindash fuses art with makeup in a seamless fusion. His approach to beauty reflects a mastery of minimalistic yet striking techniques. Hindash is ideal for those looking for sophistication in every brushstroke.
5. @RawBeautyKristi – Kristi McKee
RawBeautyKristi is beloved for her heartfelt approach to beauty and skincare. In a world of immaculate, filtered looks, Kristi brings a much-needed authenticity. Her content often covers a range of topics, including clean beauty, self-care, and mental health, providing a holistic beauty perspective. Following Kristi means embracing flaws, and fostering genuine dialogue about beauty norms.
6. @BretmanRock – Bretman Rock
Bretman Rock doesn’t just follow trends; he sets them. With his vivacious personality and bold beauty adventures, Bretman remains a staple in the world of beauty influencers. Whether it’s a jaw-dropping eye look or a self-care skincare routine, Bretman’s content is always entertaining and original. His platform is a testament to self-expression and confidence, making him an icon worth following in 2024.
7. @DesiPerkins – Desi Perkins
Desi Perkins has fashioned a niche in both beauty and lifestyle realms. Known for her glamorous transformations, Desi continues to dazzle her audience with makeup tutorials and fashion advice. Recently, she’s been delving into entrepreneurial ventures, and her content now includes insights into juggling personal life and business. For fans of glamorous beauty and chic lifestyle content, Desi Perkins remains an influential force.
8. @NamVo – Nam Vo
Dubbed the queen of the “dewy dumpling” skin, Nam Vo’s signature look has captivated beauty lovers globally. Her focus on achieving a fresh, glowing complexion has sparked an industry-wide movement towards luminescent skincare. Nam’s tutorials are perfect for those aspiring to achieve that radiant, natural look. In 2024, Nam Vo’s influence continues to permeate the skincare and makeup world, emphasizing the beauty of luminous skin.
9. @Zoeisabellakravitz – Zoë Kravitz
Though primarily known as an actress, Zoë Kravitz seamlessly integrates her creative persona into the beauty sector. Her effortless, natural aesthetic appeals to the minimalist beauty crowd seeking inspiration from fashion icons and edgy influencers. In 2024, expect more from Zoë as she collaborates with leading beauty brands, promoting products that resonate with timeless elegance and understated glam.
10. @JamesCharles – James Charles
Despite the ups and downs of his career, James Charles continues to be a notable figure within the beauty community. Known for elaborate tutorials and energetic content, James constantly pushes the envelope with innovative beauty challenges and thematic makeup looks. If you’re looking for bold beauty experiments and a dynamic presence, James Charles is an influencer to keep on your radar.
As we navigate through 2024, these influencers stand as pillars of creativity and change in the beauty industry, each uniquely influencing trends and encouraging their followers to explore self-expression through makeup and skincare. They have carved out their spaces in the digital landscape not just with their skills, but with their unique perspectives on beauty. No matter where you find yourself on your beauty journey, there’s an influencer out there who speaks to your style, values, and aspirations. Follow them to redefine your beauty standards, discover fresh ideas, and celebrate the diverse, vibrant world of beauty.
