Hello, beauties! As we step into 2024, the beauty world is buzzing with fresh and exciting makeup trends that are set to redefine our makeup routines. Whether you’re a makeup minimalist or someone who loves to express themselves through bold looks, this year’s trends are sure to inspire you. Here’s your ultimate guide to the top 20 makeup trends you need to try in 2024.
1. Skinification of Makeup
This year, the lines between skincare and makeup are blurring more than ever. Makeup products infused with skincare benefits are taking center stage. Look out for foundations with added vitamins, concealers with hydrating properties, and lip products that double up as intensive balms. Brands are prioritizing the health of your skin while ensuring you look fabulous.
2. Natural Glow
The focus is shifting towards enhancing your natural beauty. Dewy, fresh skin is in, and powdery, matte finishes are taking a backseat. Think luminous foundations, cream blushes, and highlighters that give you that lit-from-within glow.
3. Graphic Eyeliner
2023 saw the rise of creative eyeliner looks, and in 2024, this trend is only getting bolder. From colorful wings to geometric shapes, graphic eyeliner allows you to express your personality. Experiment with different colors, shapes, and designs to create a striking look that’s all your own.
4. Mutlicolor Mascara
Say goodbye to plain black lashes this year. Multicolor mascara is making waves, bringing vibrancy and playfulness to your eyes. Try layering different shades or going for bold blues, purples, or even reds to add a pop of color that will leave a lasting impression.
5. Bold Brows
Statement brows remain a focal point in 2024, but with a twist. This year, it’s all about texture and volume rather than mere thickness. Experiment with brow gels, tints, and even lamination to achieve perfectly groomed, fluffy brows.
6. Glossy Everything
Gloss is back, and it’s not just limited to lips. Glossy eyelids and cheeks are making their presence known. This trend is perfect for achieving that wet, high-shine look that’s just as captivating as it is daring. Use clear or subtly tinted glosses to enhance your natural features.
7. Blush Draping
This technique from the ’70s is experiencing a revival. Blush draping involves applying blush not just to the cheeks but extending it to the temples and eyelids. This creates a cohesive, sculpted look that can be both natural or dramatic, depending on the shades you choose.
8. Pastel Tones
Soft pastels are here to offer a sweet, dreamy color palette for your makeup collection. From eyeshadow to nail polish, these muted tones add a touch of whimsy and femininity to your look without overwhelming it.
9. Metallic Details
Move over matte, metallic details are dazzling the beauty scene in 2024. Incorporate shimmery finishes into your eyelids, lips, and even your cheeks for an eye-catching, futuristic vibe. Silver, gold, and copper are particularly trending shades to experiment with.
10. Eco-Friendly Products
Sustainability continues to gain momentum in the beauty industry. More brands are offering eco-friendly options made with recycled packaging and clean ingredients. This year, go green with your makeup routine by choosing products that are kind to the planet.
11. Defined Lip Liner
The return of the lip liner is a shout-out to the ’90s, but with a modern twist. Defined, slightly overdrawn lips with contrasting liner colors can create fuller-looking lips. Pair a darker liner with a nude lipstick for a chic revival of this classic look.
12. Freckled Faces
Faux freckles continue to charm their way into our hearts. The trend celebrates natural beauty and a youthful, sun-kissed glow. Use a brow pencil or a dedicated freckle pen to lightly dot freckles across your nose and cheeks.
13. Two-Tone Lips
Play around with dual shades on your lips to create dimension and interest. Apply a lighter shade in the center and a darker one around the edges, then blend for an ombré effect that adds depth and volume to your lips.
14. Neon Accents
Bright, neon shades are not just for summer festivals. This year, they’re being incorporated into everyday looks for a bold statement. Whether it’s a streak of electric blue eyeliner or hot pink lips, these colors are meant to make you stand out.
15. Underpainting Technique
The makeup technique known as underpainting involves applying contour and highlight before foundation for a subtle, natural look. This method gives you a seamless blend and keeps your contour and highlights from looking too harsh.
16. Lash Embellishments
Take your lashes to the next level with embellishments. Rhinestones, colored lash extensions, and even feathered accents are making their way onto the eyelash scene, helping you to celebrate your unique style.
17. Floral Inspiration
As we continue to draw inspiration from nature, floral patterns are translating into makeup. Petal-like colors and designs on eyelids or cheeks will bring a soft, romantic touch to your look.
18. Minimalist Makeup
Less is more in 2024, with minimalist makeup routines that emphasize skincare and only essential products. A light coverage foundation, a touch of mascara, and a hint of blush can often be all you need for a fresh-faced appearance.
19. Multi-Functional Products
Beauty products that serve multiple purposes are becoming essential. Think lip-and-cheek tints or multitasking foundations with SPF and skincare benefits. These products save time, money, and space in your makeup bag.
20. Personalized Makeup
With technological advancements, personalized makeup products tailored to your skin tone and type are increasingly available. Custom foundations, lip colors, and skincare are paving the way for a more bespoke beauty experience.
The beauty of 2024’s makeup trends lies in their diversity and inclusivity. Whether you’re aiming for bold and dramatic or subtle and natural, there’s something for everyone. What trends are you most excited to try? Let me know in the comments below, and don’t forget to subscribe for more makeup inspiration and tips!
